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Integrating backend data into Google and Facebook to supercharge results

A talk by Dan Peden
Strategy Director, Journey Further

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About this talk

Designed for in-house roles, we will show how you can get your own data into marketing platforms, which data to select and why. We will not cover the theory of it, we will look at actionable ways you can do it in your own businesses. We will cover how you need to be set-up at a marketing account and business level to take full advantage.

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